ATLANTA, GA – The Aspire Group (Aspire
), recently acquired by Playfly Sports, and USL Spokane, through its ownership group, Aequus Sports, LLC
have agreed to a multi-year ticket sales, service, and consulting partnership. Aspire will launch and staff a fan relationship management center (FRMC
) in Spokane, WA. The FRMC will be responsible for selling and servicing tickets across premium and non-premium areas for the club’s USL League 1 (USL1
) and women’s professional USL Super League (USLS
) teams. Aspire staff will also drive attendance for the club’s pre-professional USL Women’s League (USLW
) matches. The FRMC will be led by Director of Ticket Sales and Service, Cory Howerton
. Cory is a Washington state native with over 16 years of experience in ticket sales and fan service in professional sports leagues.
USL Spokane is the 6th
club to partner with Playfly Aspire, who is the official ticketing solutions provider for the USL across its 5 leagues. The Playfly Aspire Strategy, Analytics, and Marketing (SAM
) team, will provide USL Spokane with consulting services to ensure they are right-priced and maximize inaugural season excitement.
“It is thrilling to partner with Aequus Sports to launch both women's and men's professional soccer clubs in Spokane,” said Playfly Aspire Senior Vice President, Strategy & Operations, Chad Cardinal. “We love how Ryan and Katie Harnetiaux practice business. With culture, diversity and inclusion, and the fan experience being pillars of the franchise, it is evident that the great people of the Greater Spokane area will be proud to call these Clubs their own.”
Managing Partner of Aequus Sports, Ryan Harnetiaux said:
“Given the incredible community support around the club, and the importance of executing our ticketing conversion process efficiently for the thousands of season ticket deposit holders we already have, partnering with the Aspire team was an easy choice.”
Strategy & Leadership Team, Janette Atkins said:
“We are intentional about who we partner with and Aspire epitomizes our fan-centric commitment. Their experience and mutual passion for community is an integral part of our shared success and we’re excited to have Cory on our team.”